About Occupancy Pilot
We help senior living operators answer the question that matters most: which marketing efforts are actually driving move-ins?
Occupancy Growth, Guided by Data
Senior living operators spend heavily on marketing — Google Ads, referral partnerships, events, mailers — but most can't tie a single move-in back to the channel that generated it. Occupancy Pilot changes that.
Our platform gives marketing teams attribution-powered forms, quizzes, and workflows that track every inquiry from first touch to deposit. When you can see what's working, you stop wasting budget and start compounding results.
What Drives Us
Outcomes Over Vanity Metrics
We measure success in move-ins and occupancy rate — not impressions, clicks, or form fills that never convert.
Built for Operators, Not Developers
Marketing directors and sales counselors shouldn't need a technical background. Our tools are intuitive enough for anyone on the team.
Trust & Privacy
We handle sensitive family information with the utmost care and maintain the highest standards of data protection.
Accountability at Every Level
From community-level marketing spend to portfolio-wide occupancy trends, we give operators the data they need to make decisions with confidence.
Built by People Who Understand
Occupancy Pilot was founded by a team with deep roots in both senior living operations and marketing technology. We watched communities pour budget into channels they couldn't measure, using tools designed for e-commerce — not for the senior living sales cycle.
Generic platforms don't understand multi-touch attribution across a 6-to-18-month family decision journey. We built Occupancy Pilot specifically for that reality: long consideration windows, multiple decision-makers, and high-stakes conversions.
Today, our platform helps operators across the country connect marketing spend to occupancy outcomes — with the clarity to double down on what works and cut what doesn't.
The People Behind Occupancy Pilot
A dedicated team passionate about senior living and technology.
Sarah Mitchell
CEO & Co-Founder
Former senior living administrator with 15 years of industry experience.
David Chen
CTO & Co-Founder
Marketing automation expert who led product at two successful startups.
Maria Rodriguez
Head of Customer Success
Dedicated to ensuring every community achieves their marketing goals.
James Wilson
Lead Designer
Creates intuitive experiences that make complex tasks feel simple.
Ready to grow occupancy with data, not guesswork?
See how Occupancy Pilot connects your marketing spend to move-ins.
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